Week Five: PITCH


Seeking to trace the Urban Interior as a point of origin and departure for Cinema

09. 08. 21


What did you notice at the site? and what have you done since then… what did it lead too…

For this weeks studio sessions we will be preparing and presenting a pitch of our explorative site studies and initial design proposals. When developing and assembling together a design pitch, it is important that we consider all the key elements relevant to communicating a design project. The main presentation element that will be the core focus of my design pitch correlates back to this notion of concept. The driving concept, my design philosophy and core design values should underpin the whole presentation as this will help others understand the decisions I am making and why. In accordance to concept aspects of site documentation, imagery, plans, temporal aspects and materials are used to help articulate concept in relation to my design proposal.

As a major part of our design presentations, we were to generate and write a ‘design pitch’ as a means of analysing and reflecting over all of our progressive work so far in relation to the project brief. To help us start this reflection, we were given an array of prompts for thinking through our projects. These prompts covered our main focus and relations to site, articulation methods, explorative design workshops, and material + design processes. By going through each prompt, it was incredibly beneficial towards me gathering, reflecting and synthesising together the conceptual frameworks that I have built up. This clarified what components needed to be expressed within my design presentation, as well as the best way of verbally articulating my generative design thoughts, observations and insights from each exploration. Looking over all my process work, visual diary, explorations and experimentations from the studio workshops did I began answering all the prompts to help me form the basis of my presentation and design pitch.

10. 08. 21

Using all these gathered notes and insights generated from each prompt, was I then able to start to organise the specific visual elements I wished to include within my presentation as a means of articulating my conceptual frameworks.

My initial site observations were in consideration of the surface, material and immaterial narratives present at the Fort Lane Precinct. Through this I reflected back over my site documentations and image sequences as a means to further investigate these active, in live moments. Line drawing is used as a drawing method to express the sharp, long verticals of the neighbouring building facades, the ones that stretch and draw your eye upwards towards the sky.

Fort Lane Site Drawings

Line drawing used as another ideation methodology to capture and visually articulate movement in motion drawn from my cinematic device. Loosely, expressive lines represent the spinning, twisting, and shifting of heights and directions which generated the pendulum, swaying action that it allowed me to perceive the site in this completely new way, and with this completely new approach.

A key revelation and turning point within the direction of my design project was initiated from documenting and creating photographic site image sequences. The series of photographs generated from my Cinematic Device documented the site using my cinematic motion apparatus. This device and images composed allowed and encouraged me to perceive the site with a completely new approach, one that studied the site through suspended movement veering in and out of focus.

Both these image sequences were a sequential part of evoking my interests into exploring this notion of the moving image, movement in motion and what it means to both document and be immersed within the live. Subsequently as another exploration to be drawn from these image sequences, I played around with creating expressive drawings of particularly compelling moments captured through the lens. Where these drawings almost became performative activations of aspects documented in the live through my image sequences.

Gathering, collecting, composing, synthesising, emphasising, expressing, navigating, exploring

my site observation studies, interests, intriguement and conceptual underpinnings into a cohesive site map relative to my main concerns within this project brief.

Site Mapping Conceptual Frameworks

This site map combines all the key conceptual concerns of my design project, thoughts and insights drawn from my observation of the site and generated images. Expressing where my ideas are stemming from, what evoked them or made me inquisitive within this kind of design avenue. A means of visually communicating and collating all of these initial thoughts I had towards the Fort Lane Precinct.

Another key part of my design process towards developing my design proposal, was through comprehensive script writing, iterative scene transition analysis and surface model making. All these experimentations allowed me to further enhance and begin to shape new ways of exploring the conceptual frameworks within my site map. Initially by looking over the collection of spatial models generated from analysing the scene transitions between my site imagery, did it allow me to select which models were best reflective and insightful towards the development of my design ideas. These selective models established interior spaces through model making, as a means of revealing and unpacking the scene transitions between my site documentation imagery.

In conjunction to these scene transition models did I also reflect over my material narratives and surface designs. These selective models established surface designs through model making, as a means of investigating material and immaterial narratives relative to my existing conceptual frameworks. The photographs, models and surfaces I chose to incorporate into my design proposal presentation are best reflective at conveying my driving design concepts and initiate potential for further investigation within my project. These design experimentation sparked the captivation of new intriguement within my project.


My design pitch. Once I had established which key details I wished to include in my presentation did I start to write out my pitch. This was a way of creating a narrative through my current design project journey and areas for further exploration development. It was up to me to consider what parts needed verbal explaining, how much and which parts could stand on their own. By firstly building my presentation documents, was I then able to transfer through each one drawing out the relative insights I made through each design development. How my current project has unfolded and where I intend it to head.

11. 08. 21

For todays studio session we were all presenting our progress work to date, our current design proposals and pitch. In groups we each went around presenting our composed presentations and pitches showcasing our design current concepts and ideas. This review session was incredibly beneficial as it not only allowed me to gain insightful feedback and considerations into my own project, but also gave all of us the opportunity to visually see and hear about each others work too. Getting to view everyones work was extremely interesting as there was such a variation in how we each approached the brief and what generative insights we have all drawn from each workshop exercise. In this sharing session you could also begin to establish connections between different projects, seeing where ideas, concepts and the approach to spatial programming started to overlap and fuse together. As featured below is my presentation documents generated for this formative review session showcasing my progressive design work in response to our studio brief and the Fort Lane Precinct.

The Fort Lane Precinct.

In Live.

Along with these presentation documents went my design pitch proposal, an explanation into my thought processes and insights generated from each considered design element and ideation. Each paragraph within my pitch collated with the progressive document and what was being showcased within each one.

From my formative review session I gained beneficial comments, perspectives and insights into my project that I wish to recognise, utilise, develop and expand on. The tutors were drawn to this notion of performance and the means of something to be seen in the live. Overall they were incredibly positive and captivated by my array of explorations and experimentations so far in my design journey within this project brief. However moving forward now they recognised that I need to select and focus in on one key element from these discoveries and run with it. There are a multitude of intriguing and exciting potential ideas to focus in on and explore further.

One of my surface designs that really captivated their interest was my explorative paper models, which they mentioned for them it registered aspects of movement, a bodily torso. This insight was really interesting to me as I have never perceived my spatial models in this way before. From there we began discussing the potential for me creating a space that is supportive of this in live approach, however it is important that it supports to one particular performer or type of performance. Using the insights drawn from my spatial models, how could a contemporary dance performance occupy the Fort Lane Precinct? Once I consider and decide on the performance aspect of my design proposal, will I then be able to progress with establishing the more practical elements, where people would sit, lighting, set design, staging etc.

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: